Casa Salles

Casa Salles is a 25-room boutique hotel built on the grounds adjacent to the historic “La Guarreña” distillery in Tequila, Mexico, producer of the iconic El Tequileño tequila. Set amongst picturesque mango trees and fields of blue agave, the property offers stunning views, private distillery tours and tequila tastings, a lively restaurant, pool, banquet facility, and tranquility spa.

Casa Salles, Mexico

  • Public Relations

Case Study: Launching the World's First "Tequila Hotel"

RHC was tasked with launching Casa Salles, the world's first "Tequila Hotel," built on the adjacent grounds to El Tequileño’s distillery in Tequila, Mexico. Through strategic planning, creative pitching, and widespread media outreach, RHC secured coverage within top-tier publications including The New York Times, Matador Network, InsideHook, Food & Wine Magazine, and more.