Bar Convent Brooklyn
The Bar Convent started as a small industry meeting in Berlin and quickly became one of the most important international bar & beverage trade shows. The show expanded to Brooklyn, NY in June 2018. Bar Convent Brooklyn serves as a channel between premium brands and influencers in the bar and beverages industry across the globe. The show offers a place to network, share knowledge, explore the newest trends and products, and realize great business opportunities.
- Public Relations
Case Study: Introducing Bar Convent to Brooklyn
We were hired to introduce the inaugural Bar Convent Brooklyn trade show to media and trade in the United States to drive media coverage, awareness, and ticket sales. Following its debut, we have been brought on again each year to help orchestrate and promote the trade show.
We secured the attendance of key VIP trade, media, and influencers, pitched national and regional media across lifestyle, beverage, and trade industries to spread awareness surrounding the event. Additionally, we enlisted influential members of the spirits and trade industry to be part of the speaker panels and act as ambassadors for the show.
• 188 million impressions
• 4000+ VIP trade, media and influencer
• Coverage included: Wall Street Journal, New York Times, Esquire, Bloomberg, Fortune, Forbes Life, Liquor.com, PUNCH, The Daily Beast and more