Apotheke

APOTHEKE is a luxury home fragrance brand inspired by the unexpected beauty of life’s simple pleasures. The candles and bar soaps remain handmade and poured in Brooklyn with clean ingredients ensuring all products are sulfate and phthalate-free, non-GMO, and vegan. APOTHEKE products are now available at Nordstrom, West Elm, Whole Foods, Bloomingdales, CB2, and Crate & Barrel.

SERVICES
  • Public Relations
https://apothekeco.com/

Case Study: Cocktail Candle Collection

RHC facilitated a partnership between Apotheke and a few top spirits and bars in the world to create a candle collection inspired by signature cocktails from three of the best bars in the world: The NoMad Bar, Maybe Sammy, and Attaboy. Apotheke brought to life Maybe Sammy’s Espresso Martini using the original coffee liqueur - Mr Black, The NoMad Bar's Nod to Nothing using bartender favorite Absolut Elyx Vodka, and Attaboy’s modern classic, the Penicillin.

Results

Launched ahead of the 2021 holiday season online for shipping nationwide and to select countries worldwide, the cocktail candles were a hit driving web traffic and purchases to www.apothekeco.com, the espresso martini candle selling out within 60 days of launch, and garnering 35 press clips.