Vice President of Media Relations
With a background in many aspects of hospitality, Sacha has a particular love for the cocktail bar and spirits industries. She brings knowledge and understanding of this infectious industry from two of its principal operating cities worldwide. Born in the UK’s beautiful Lake District region, Sacha moved to London at a young age. She completed an intensive degree program in Media and Communications at the world-famous Goldsmiths College. During her time there, Sacha discovered the London Cocktail Club, where she worked with Founder JJ Goodman in a series of progressive roles, helping to grow the seven-venue bar group. With her sights on the Big Apple, she crossed the pond to join Lion & Lamb Communications in 2015. Now, at RHC, Sacha continues to work as a trusted and reputable contact for clients, with a flair for creative writing and genuine adoration for public relations.