Senior Vice President 

Sacha Bell is a media specialist with expertise in international markets, particularly in the US and Europe. Born and raised in the UK’s Lake District, she has been involved in the hospitality industry for her entire working life. Sacha attended university in London at Goldsmiths College, where she studied media & communications and specialized in creative writing. After five years working in marketing for The London Cocktail Club bar group, in 2015 she moved to New York City to join Rachel and the team, working across spirits, bars, and hotels. Since then, she has continued to nurture a keen interest in luxury travel, elevated food & drink experiences, and a deep understanding of the world’s bartending community.