A star of the Venetian cocktail scene, Select Aperitivo is the authentic aperitivo of Venice. With over 30 bright botanicals with a distinct bittersweet taste, it’s the essential ingredient of the Original Venetian Spritz.
- Public Relations
The Campaign: The Spirit of Venice
Select Aperitivo is iconically Italian. To raise brand awareness, RHC conducts thoughtful media relations and ongoing, purposeful brand education that positions Select as the spirit of Venice.
Case Study: Select Slopeside
Après ski is the ultimate celebration for ski lovers and winter travelers. Bringing Venice to three of the most chic winter destinations in America, Select Aperitivo activated Select Slopeside: a creative pop-up with live music, Instagrammable photo stations, and the refreshing taste of Select Aperitivo, for an unmatched après celebration, in Aspen at Viceroy Snowmass and W Aspen, and Upstate New York at Urban Cowboy’s The Lodge.
Select Slopeside established Select Aperitivo as a fixture of the après ski scene in Aspen and the Catskills. The pop-up generated top-tier media placements in outlets such as Architectural Digest, Wine Enthusiast, and more.