Motto by Hilton New York Chelsea

Motto by Hilton is an urban, lifestyle hotel brand with more than 15 properties under development in prime locations globally. Motto by Hilton caters to travelers looking for value and one-of-a-kind experiences by bringing together the best elements of a lifestyle hotel – centrally located urban locations, modern design, the best of the neighborhood food and beverage and a local vibe.  At its core, Motto delivers a flexible and innovative hospitality experience through elements like first-of-its-kind connecting rooms for group travel, and vibrant communal spaces with access to check-in and a coffee house and bar for work and social use by guests and locals alike. Motto is part of the award-winning Hilton Honors guest loyalty program.

Case Study: Launching Hilton's Lifestyle Brand in NYC

To build excitement for Motto's opening, RHC adapted a strategic approach to define the new hotel within New York's competitive landscape. We hosted a ribbon cutting, executed a full week of media / influencer staycations, and executed wide-spread pitching to launch Motto to the world.


RHC generated over 20 million impressions with coverage in key outlets including a feature placement on Travel + Leisure, a dedicated broadcast segment on NY1, Modern Luxury, and more. The launch garnered extensive coverage in all primary target travel, trade, and lifestyle outlets spanning print, digital, and broadcast.