Motto by Hilton

Motto by Hilton takes a fresh approach to modern travel culture. It is a micro-hotel with an urban vibe in prime global locations.

  • Public Relations

Case Study: Launching Hilton's Lifestyle Brand in NYC

To build excitement for Motto's opening, RHC adapted a strategic approach to define the new hotel within New York's competitive landscape. We hosted a ribbon cutting, executed a full week of media / influencer staycations, and executed wide-spread pitching to launch Motto to the world.


RHC generated over 20 million impressions with coverage in key outlets including a feature placement on Travel + Leisure, a dedicated broadcast segment on NY1, Modern Luxury, and more. The launch garnered extensive coverage in all primary target travel, trade, and lifestyle outlets spanning print, digital, and broadcast.