KAH is 100% Blue Agave tequila, produced in Tequila, Jalisco, Mexico, and presented in unique bottles that celebrate 3,000-year-old Day of the Dead traditions.
- Public Relations
- Social Media
- Paid Social
- Content Creation
The Campaign: Celebrate Life Every Day
KAH means "life" in the ancient Mayan language. Across social media, RHC produces original photography and video that shows people how to apply the Latin American Day of the Dead tradition of celebrating lives lived to turn everyday occasions into a reason for celebration.
Case Study: KAH x Mastercard Priceless Cities
To help KAH celebrate the Day of the Dead, RHC went beyond the typical symbols of the holiday to communicate its traditions in an authentic, meaningful way. We tapped Mexican-American chef Alan Delgado, formerly of acclaimed New York restaurants Oxomoco and Xilonen, to develop three small plate pairings (one for each expression of KAH Tequila) and produced a campaign video shoot in New York. RHC then partnered with Mastercard Priceless Cities, a content platform accessed by millions of cardholders, to syndicate the recipes to a global audience.
RHC helped KAH reach over 100,000 people across social media and increased KAH's Instagram following by 14% during the campaign period.