FIOL Prosecco

FIOL is a sparkling wine from Veneto, Italy. An award winning, refreshing, and smooth expression of the Glera grape, FIOL extra dry and Rosé sparkling are beautifully balanced and versatile.

  • Public Relations
  • Social Media Marketing
  • Influencer Marketing
  • Content Creation

The Campaign: The Italian Way of Life

FIOL is more than a sparkling wine brand. It has deep-rooted foundations in the history and culture of Treviso, the land of water, food, art, and, of course, the Italian way of life. Through media relations and social media, we show global audiences what it means to "be FIOL," an ancient Italian word with a new meaning that describes someone who stands out and knows how to appreciate life.

Case Study: Summer Like an Italian

To show a global audience how to summer like an Italian, RHC worked with Italy-based content creator Marco Valmarana to produce a FIOL shoot in the Venice lagoon. The shoot featured two models sailing around Venice in a classic boat, including aerial video, and an aperitivo hour staged on a Venetian altana (rooftop).


RHC used the assets to prepare the August and September 2021 content calendars, reaching more than one million unique Instagram accounts with the original content.