Bar Goto

Founded by acclaimed bartender Kenta Goto, Bar Goto is an award-winning cocktail bar on New York City’s Lower East Side that blends Japanese attention to detail with the energy and spirit of New York drinking culture. Since opening in 2015, the beloved neighborhood destination has earned national acclaim as one of the country’s leading Japanese-American crossover bars, recognized for its thoughtful cocktails, warm hospitality, and lively, unpretentious atmosphere. A fixture in the NYC bar scene, Bar Goto has been named Bon Appétit’s “Bar of the Year,” Time Out’s “Bar of the Year,” and one of Esquire’s “Best Bars in America,” in addition to earning multiple James Beard Award semifinalist nods and Tales of the Cocktail nominations. Following the success of Bar Goto, Kenta and Sarah Goto opened Bar Goto Niban in Brooklyn in 2020, which was recognized as a Tales of the Cocktail finalist for “Best New American Cocktail Bar.”