Absolut Elyx is the luxury expression of Absolut Vodka. Every drop is made with soft winter wheat from a single estate in Åhus, Sweden, manually distilled in a 1921 copper column, removing all impurities and resulting in the vodka’s exceptionally silky finish.
- Public Relations
- Influencer Marketing
Case Study: Growing the Garden of Elyx
Absolut Elyx tasked RHC with growing the reputation of the Garden of Elyx as the ultimate destination at Tales of the Cocktail. Following a successful debut at the world's premier bar industry trade show in 2015, the brand asked us to participate in creative ideation and promotion of the activation for four consecutive years. From securing elite guest bartenders to live music, decor, and DJs, highlights over the years include real-life mermaids, flower crown making, and personalized copper jewelery.
RHC secured over 2,500 VIP trade, media, and influencer attendees at each event, including broadcast segments and one-on-one interviews with national media and the creators of the Garden of Elyx. We generated more than 370 million media impressions and 874K social media impressions, guaranteeing a line around the block all three days of the event.