I think we can all feel it in the air. Winter is coming.
Our future is a bit unknown. Will people eat and drink outside in the depths of winter? Will heat lamps work? How many partnerships will Patagonia be doing with restaurants? Will I be stuck in my house/apartment for three months? More? Have you bought stock in hand warmers yet? (Maybe check out this story in The New York Times just in case.)
No matter what the future brings, I know that we will persevere. The last few months (oh gosh, it’s almost been a year, and time has no meaning anymore) have been difficult for all of us – whether we’ve lost a job, a portion of our income, a family member, saw a friend get sick, and countless other atrocities. While not everyone has been affected the same way, this has hit us psychologically, physically, mentally, and however else.
But, I can’t help but be in awe in watching the creativity and ingenuity of our fellow humans and how they’ve adapted. We’ve seen genius ways people have turned their business models on their heads by moving to delivery, to-go, meal kits, etc. We’ve seen the apps and digital products on the back burner for brands get pushed to the front of the line and get designed in record time. Did you ever think you’d buy liquor, mixers, and cocktail tools solely online? And how about those canned cocktails, huh? Those have been lifesavers during this time. We’ve found a few heroes that have snapped into action to find ways to help those in need through fundraising, donations, or even just finding ways to tell uplifting stories and create smiles.
On a personal note, this year has brought some of the most changes I’ve ever had in my life. I’ve launched a new company, adopted the most adorable rescue dog named Madeline, and I am living alone in my apartment for the first time in 17 years. And now, I have a ghost. The cabinets all over my apartment are consistently open.
Reflecting back on the last few months, it’s amazing what our clients have been able to accomplish. Check out the list of everything new and notable. But we’d also love to hear from you: email us at RHC@WeAreRHC.com to say hello and let us know of any fun ideas you’ve seen. No matter what happens this winter, I am looking forward to the next level of creativity and genius that I know we are all capable of.